A food truck inspired by Vietnamese cuisine and natural ingredients
Pho, pronounced "Fuh" is a Vietnamese noodle soup consisting of broth, rice noodles, a few herbs, and meat, primarily made with either beef or chicken. Pho is usually served in restaurants, but the mobility of a food truck allows more people to enjoy the soup. Food trucks are a big part of Austin culture, and they offer a unique opportunity to reach people in all kinds of situations.
Pho Real seeks to bring the delicious dish to college students, music festival and event goers, and to the day and night scene of downtown Austin.
Pho Real uses only the freshest natural ingredients, so customers can stay healthy and enjoy their meal.
PROCESS
BRANDING APPROACH
#d82526
#e6b555
#80994f
The open ended circular logo is a reference to a bowl of noodles. A script paired with a rounded sans serif also mirror the noodles it contains.
To represent the natural ingredients and fresh vegetables, a rough texture was added.
WEBSITE WIREFRAMES
Unlike many food trucks, Pho Real offers online ordering so there's no need to stand curbside while you wait. You can order food from the office so it's ready to pick up on your lunch break, or even during a music festival so you can listen to your favorite band while your food is being made.
Once an order is placed, you receive a text with the time and location of pickup.
